Why Businesses Need To Use Video Marketing

Why Businesses Need To Use Video Marketing Video marketing is getting more and more prominence with each passing year as compared to other forms of marketing. In fact, it is estimated that 90% of all internet traffic will soon be video. This means that any business that aims at growing its base will make a point of hiring a corporate video production service, and include video in their marketing strategy. Whether you are a big business or a startup, video content is guaranteed to open doors of opportunities for you. unfortunately, many companies still fail to understand the power of video as a marketing tool. This article highlights 10 reasons why every big business should embrace video marketing as a means of growing their business, increasing conversions, and reducing bounce rates. Better Search Engine Optimization Using video in your marketing strategy gives you more options for optimizing for search engines as compared to using text. They have a built-in feedback loop that lets you measure different factors like the click-through rate, number of times watched, drop-off points, and more, something that cannot be done with text-based content. In fact, it is estimated that your chances of appearing on the first page of Google’s search results are 53 times higher if you have video. It is also much easier to rank a video than it is doing the same for other content types. Video will therefore give you an upper hand against competitors that do not use it in their marketing efforts. Furthermore, when compared to articles, videos are more shareable. Engages Users Better It is a known fact that visual content engages viewers more than text-based content, and that is also true for video. You are going to get up to 10 times more user engagement in the form of embedding, sharing, and commenting if you use video to pass information to your customers.Studies have also shown that a whopping 80% of people will remember what video ads and posts they saw online in a given day, but will most probably forget what they read. You therefore stand a higher chance making a bigger impact when using video to engage your users on social networking sites and in your blog posts too. Has Higher Retention Rates One of the biggest challenges of any business is finding a way of increasing their retention rates, and reduce bounce rates. But with more than 65% of viewers watching more than three quarters of a video posted online, it becomes quite obvious that video is the way to go if you have an important message that you want to get across to your customers. Higher Email Click-Through Rates 60% of email marketers have reported experiencing higher conversions when using video in their email marketing strategies. Sometimes, this has been a 200-300% increase. We are confident that any marketing manager would love to see such an increase in user engagement. The videos you use for email marketing do not need to be long or complicated. They can be as plain and simple as can be, but the impact it has on your viewers could be more than you expect. Gives Your Brand More Credibility In today’s world, using creative catchy descriptions for the products and services you offer may still not cut it. Users prefer seeing a real person explaining the features and benefits a product offers, and video is definitely the way to go. You should however, make sure that the presenters are passionate, professional, and at ease when standing in front of a camera, as it is this confidence and zeal that draws people to your brand. It Is A Great Educational Tool for Customers Pushing for higher conversions or more sales all the time is not the way to go if you want to achieve your business goals. Sometimes, offering random but relevant information within your niche on topics that interest your clients could be just what you need to do the trick. And using videos for this is going to give you leverage in terms of SEO, engagement, and also paint you as an authority in your industry. A good idea of what you could do includes creating how-to videos that go in deeper into your client’s topics of interest. Works for All Demographics Most online marketing strategies usually targets a specific demographic. For example, what works for teenagers and the youth will not work for the middle aged or elderly, and vice versa. You will also need to target different platforms depending on who your audience is: snapchat would work better for younger generations, while Pinterest is better suited for the middle aged. Video on the other hand, can be used to target people from all demographicsâ€"everyone, from the youngest to the oldest users love video. You are therefore guaranteed a wider audience when using video for your marketing efforts as compared to any other form of marketing strategy. Brings in More Sales While the internet opens you up to a wider global market, making a sale online is still as difficult as it has ever been. You will still need a very strong marketing planâ€"and video should be included in this strategyâ€"if you are to expect any success in this regard. A study by Video Brewery estimated that half of all people who viewed a video about a certain product of service went on to buy. If this is anything to go by, the impact of using video in your marketing efforts is definitely worth the investment.The main importance of video for business increased profits and customers. The benefits that video brings to the table for any business or individual with an online presence are immense and worth noting. The world is quickly embracing video, and the infrastructure is already present to support this transition. Everything from product descriptions, landing pages, articles blog posts, webinars, and social media content are becoming more and more visual rather than text based. This coupled with the ever-shrinking attention spans of internet users, gives video content prominence over text.

Guidelines For Writing a Resume Objective

Guidelines For Writing a Resume ObjectiveWhen it comes to writing a resume objective, a person should be careful about following the guidelines for writing a resume objective. There are many benefits and disadvantages to writing a resume objective that people should consider before writing them. A resume objective serves as a summary of the education, experience, and skills that a person possesses that makes them an ideal candidate for the job they are applying for.For example, if a person's resume only says that the person is an excellent writer, but does not mention any accomplishments or achievements beyond writing, then the person will not get the interview. This is because a person with no accomplishment will not be given the opportunity to showcase their accomplishments. As a result, it is important to follow the guidelines for writing a resume objective to emphasize that a person has completed previous projects or other tasks that indicate accomplishments.The purpose of a resu me objective is to provide the prospective employer with a brief summary of a person's education, experience, and skills. In order to do this, a person should use bullet points to display the accomplishment the person has shown during their employment in previous jobs. Although a person can have no accomplishments, bullet points are used to represent accomplishments that demonstrate a person's ability to perform the job duties. It is important to remember that the objective does not have to be lengthy, but should still be concise.The guidelines for writing a resume objective is to place the most important accomplishments first and then include accomplishments and successes that demonstrate a person's ability to perform the job duties. The job duties are outlined in a section at the beginning of the resume objective. It is important to make sure that the work description for the job being applied for is brief and to the point.Example resumes are also helpful in making sure that the r esume objective is accurate. A person should always include their former jobs, employers, and specific details such as their titles. The guidelines for writing a resume objective are to include the details that a person needs to share.A resume objective should also contain a list of past projects that are relevant to the job that the person is applying for. Projects that relate to the job a person applied for should be included. Examples of projects that are relevant to the job include; market research projects, writing sample books, marketing analysis and research, project management, web and design projects, and consulting projects.It is also very important to include the dates when the projects were completed and to make use of the project timeline to show when the projects were completed. A person should list each project's title, headline, date, and a brief explanation of how the project was accomplished. Any clarifications that are needed should be highlighted in the objective .If a person wishes to emphasize an aspect of their educational background that is beneficial, then a resume objective can include a list of related courses that a person has taken and the grades received in those courses. The guidelines for writing a resume objective should contain the details that a person needs to give the employer a good picture of the person. The resume objective should be concise and should show a person's willingness to learn and do the job duties that are necessary for the job they are applying for. As a result, the objective is a great way to market oneself.

Free Resume Templates - What Is the Best Method For Using Them?

Free Resume Templates - What Is the Best Method For Using Them?There are many free resume templates available for people to use these days. You may want to use them, but be careful in how you apply the template to your resume. There are a few guidelines you can follow to ensure that the template will apply to your resume.It's world wide! This is an important point to remember when applying the template to your resume. It will make it easy for you to get it to apply properly for your job position.Be wary of making changes to the template and applying them to your resume. Many times you may not realize that some of the changes you made to the template could effect how it applies to your resume.Your free resume templates should be in bold and be readable at least on a computer screen. If you are going to have to write this for a paper version, be sure that you have an eye for handwriting. If you have any experience as a copywriter or as someone who knows how to write, you may want to co nsider taking a bit of time to make sure that you have handwriting that is perfect. Remember, the process is very stressful for you, so make sure that you do not miss any spaces between words or missing letters.It is also a good idea to review the sample document with the template on the cover page before you decide to use it for your resume. Often times, when the template is very plain, it does not show you the best way to organize your information.If you find that a free resume templates that you are looking at looks very similar to other resumes that you have had, you may want to consider checking them out first. If you have any idea of what the lettering or placement of paragraphs in the template may be similar to other examples, you may want to take a second look at that template and see if there are areas that need a tweak.Always be honest with yourself when you are doing your research. You may find that using a free resume template will give you a better chance at getting a j ob if you really take the time to look for the right fit. Make sure that you spend time doing your homework to make sure that you are getting a decent job reference from your free resume template.Remember, when it comes to free resume templates, your best option is to get one that is comprehensive and that is formatted well. You also want to make sure that you apply it correctly so that it will truly apply to your future resume.

Motivation Monday Capture The Right Image

Motivation Monday Capture The Right Image Not too long ago, someone told me I needed a better photo for my Twitter bio/avatar. I asked why and the response included something along the lines that my photo didnt quite capture my spunk. Well, I still havent done this. But it did get me thinking. How can a photo capture spunk or any other trait for that matter. Michael Cavotta is doing just that. Two of my colleagues recently had new head shots taken by Michael and according to Laura Labovich, Michael takes an ingenious approach to head shotshe incorporates your words (the words that you feel define you) into your pictures. What youll find on Cavottas Facebook page are three words the person wants to convey as well as the photo. He also includes a little back history about the person he shoots too. This is great for additional branding! So if you havent given much thought to your headshot, maybe it is time that you did. Ive seen some really horrible shots recently and your professional image is just too important to overlook or destroy because you used a bad photo. And maybe this post will give you something to think about. See the 5 Kick-Ass Women This Mom Dressed Her Daughter As Instead of A Disney Princess.  Thanks to Stacy Zapar for sharing this. Photographer and mother Jaime Moore searched high and low for creative inspiration to take photos of her 5-year-old daughter Emma but found most of the ideas were how to dress your little girl like a Disney princess. It got her thinking about some real women for her daughter to look up to, whether that be a pilot, a doctor, or even an astronaut. If you head on over to my Facebook page (Career Sherpa) you can share your head shot and Ill be sharing some good examples I come across too! Have a great week and go get that new head shot taken! Motivation Monday Capture The Right Image Does your headshot capture the right image? Here are some ideas to help you. Not too long ago, someone told me I needed a better photo for my Twitter bio/avatar. I asked why and the response included something along the lines that my photo didnt quite capture my spunk. Well, I still havent quite done this. But it did get me thinking. How can a photo capture spunk or any other trait for that matter? Michael Cavotta is doing just that. Two of my colleagues recently had new headshots taken by Michael and according to Laura Labovich, Michael takes an ingenious approach to headshotshe incorporates your words (the words that you feel define you) into your pictures. What youll find on Cavottas Facebook page are three words the person wants to convey as well as the photo. He also includes a little back history about the person he shoots too. You dont necessarily need to hire a professional photographer. However, using one can improve your results. Bonus: When any site includes your name and information about you, it is great for building branding awareness and SEO! Headshot tips Ive seen some really horrible shots recently and your professional image is just too important to overlook or destroy because you used a bad photo. So if you havent given much thought to your headshot, maybe it is time that you did. Todays headshots tend to be close just your neck and head. Smile and look at the camera The photo should be only of you. Dont crop someone else out. Choose your background carefully. You dont want to get lost. Wear appropriate clothing Use Photofeeler to evaluate your headshot. Its a free service. Photofeeler uses sophisticated algorithms, artificial intelligence, and battle-tested engineering that accounts for every contingency in order to boost the reliability of every human opinion we gather. The Power of Photos And maybe this post will give you something to think about. See the 5 Kick-Ass Women This Mom Dressed Her Daughter As Instead of A Disney Princess. Photographer and mother Jaime Moore searched high and low for creative inspiration to take photos of her 5-year-old daughter Emma but found most of the ideas were how to dress your little girl like a Disney princess. It got her thinking about some real women for her daughter to look up to, whether that be a pilot, a doctor, or even an astronaut. Amelia Earhart Jaime C. Moore Upworthy Have a great week and go get that new headshot taken!

How Journaling Can Help You Overcome Career Obstacles - Hallie Crawford

How Journaling Can Help You Overcome Career Obstacles If you’re like most people, the last time you wrote in a diary or journal was probably many years ago â€" if ever. But, have you ever considered using journaling as a technique to help you overcome obstacles in your career? returns to LJNRadio to discuss how something as simple and straightforward as journaling can be an effective method for diminishing professional challenges and boosting your career. Listen now, as , Certified Career Coach and Jenna Connour talk on this lively radio program full of career tips and career advice! Employment Notebook explores various topics of interest to those seeking new employment and employed individuals. Expertise and real-life experiences are shared to help employees and managers achieve success in the workplace. Topical subjects are discussed as well. Anything goes on this show! How Journaling Can Help You Overcome Career Obstacles Learn from Hallie, certified career coach, how journaling about your career obstacles, specifically negative thinking, can help you overcome them. In this excerpt from a recent presentation regarding the Imposter Syndrome, she talks about the trends she sees in her clients working to manage their negative thoughts. Learn more about the Imposter Syndrome and tools to overcome it. Watch this video now: Schedule a free consult with HallieCrawford.com today

Hiring the Best Resume Writing Service in Los Angeles

Hiring the Best Resume Writing Service in Los AngelesMany companies in Los Angeles are searching for the best resume writing service in Los Angeles. What they are looking for is to know that their job applicants will have a chance to be noticed. In other words, companies do not just look at the qualifications of the applicant but also what other people think about them.In other words, many employers want their applicants to sound as attractive as possible, especially when they present their resumes for evaluation. It is important for these companies to know that applicants really are applying and this is why these companies hire professional resume writers in Los Angeles. Their job is to make sure that their job applicants' resumes are presented in a convincing manner.A good resume writing service in Los Angeles can provide you with all the needed assistance to create a professionally written resume. They can provide you with excellent examples of resumes of previous job applicants. Since the format and presentation of the resume is so important, a good resume writing service in Los Angeles will provide you with all the information necessary to make it look very appealing. Furthermore, they will take time to go through your resume and make sure that all the important information is present.It is important for an employer to know that hiring a resume writer is much easier when the resume writer is familiar with the resume format. And, on top of that, there are many resume writers in Los Angeles who have the ability to provide the needed guidance.To begin with, one cannot just choose from among a number of resume writers because there are so many of them who are ready to submit their resumes for consideration. If the number of applicants that you receive are large, it would be very difficult for the resume writer to remember all of them, and so you might end up with a resume that does not impress you very much.Hiring a resume writer might be a little bit daunting because of the fee, but the cost will eventually add up. When you hire a resume writer, you are hiring them to provide the information, help you prepare the resume and present it to the hiring managers.If you want to hire a resume writer, you should remember that hiring a resume writer is much more effective when you hire a resume writer who has good experience in writing resumes. To know more about hiring a resume writer, visit one of the resume writing services websites today.

The 5 Things Hiring Managers and Recruiters Look for in a Resume - ZipJob

The 5 Things Hiring Managers and Recruiters Look for in a Resume Spread the loveThere is nothing easy about writing a resume. After all, if resume writing were easy then we’d all have the perfect resumes we need. The fact is that resume-writing is a challenge for even the best writers. Still, there is one thing that you can do to simplify that writing process and enhance your odds of success: know your audience. In other words, think about what hiring managers and recruiters look for in a resume. What do they want to see when they scrutinize that resume you worked so hard to create? We have the answers!What is the Most Important Thing Employers Look for on a Resume?Let’s get this one out of the way right off the bat! When it comes to the most important thing that every employer wants to see on your resume, it’s simple: clarity. You need to be able to sum up your experience and value-added proposition in a short and succinct way.Remember, hiring managers and recruiters often look at dozens of resumes as they go about their business. They rare ly take the time to carefully evaluate a resume unless it can quickly capture their attention.Here is what hiring managers look at first when reviewing your resume:The Top 5 Things Employers Look  at First  on a ResumeNameCurrent Employer/Previous EmployerStart and End Dates for Your Most Recent PositionsEducationAchievements Your Work ExperienceHere is a heat map from a study done by the Ladders on what hiring managers look at when reviewing a resume:As you can see The one on the right was looked at more thoroughly than the one of the left because of its clear and concise format.Our resume writing services can help ensure your resume stands out to a hiring manager. Check out our resume writing services.The only thing you can really control is making sure your achievements stand out and that the information is tailored to the position youre applying for.You also need to highlight your achievements to ensure you stand out from the competition. Quantifiable achievements really captu re the attention of a hiring manager.Here is an example of a responsibility on a resume:“Responsible for seeking out new marketing campaigns to increase revenue.”Let’s see this reworded to sound like an achievement:Increased revenue by 21% by implementing new paid marketing channels including Google Adwords, Adroll and Bing Ads.  See the difference? The second description shows an actual accomplishment with quantifiable achievements. This is much more effective than the first description.You also need to  develop a summary statement that can present your case in a compelling way.We wrote a good post here on how to write a good resume summary.  If that is interesting enough, then the employer will invest the time needed to more carefully analyze the rest of your resume. Fail to capture their attention, however, and you can rest assured that your resume will be cast aside.You also need to ensure your resume is optimized for applicant tracking systems which most employers use tod ay.75% of resumes are automatically rejected by ATS which means they never get reviewed by human eyes. We wont get into that here but we wrote a good post here on  testing your resume for an ATS.What Do Employers Look for First on a Resume?Whenever an employer picks up a resume, their eyes and mind are instantly searching for one thing: a reason to continue reading! Some job-seekers try to focus on creative language and clever content to spark interest, but that can be distracting.The average hiring manager or recruiter won’t be swayed by fluff or flourish. Instead, he or she will be looking for potential value for the company. So, if your summary manages to capture their interest, you still need the rest of the resume to convince them that you’re the right candidate for the job.To achieve that objective, you need to craft a narrative that properly explains the value that you can bring to the position. Why? Because it is all about value!Your resume is basically a sales tool that you use to land an interview. It’s the initial introduction that gets your foot in the door so that you close that sale. And make no mistake: job-hunting is a sales process, and your job is to sell yourself to the employer so that he can see how hiring you will benefit his firm.What Do Recruiters Look for in a Resume?Recruiters have specific needs when they’re trying to locate the right candidates for their clients. To satisfy those needs, you need to focus on the one thing they look for more than any other: your roles and  achievements  in previous jobs.When you’re tailoring your resume for a recruiter, you need to make sure that your previous roles, achievements and actual responsibilities are clear. You also need to ensure that the job titles and duties align with the job you’re seeking. Why? Because recruiters aren’t going to spend a lot of time trying to find a creative way to make your resume fit their needs.What Do Hiring Managers Look for in Resumes?Hiring manager s and recruiters have specific things that they want to see in a resume. For hiring managers, however, that list of essential ingredients can be more demanding. To satisfy that hiring manger, your resume should include the following details.Alignment with the Job PostingIf you think that you can just send the same resume to multiple employers, think again. Hiring managers are always looking for candidates whose resume aligns with the job in question. Every good job posting will include details about the skills and experience that the company wants to see.You should tailor your resume to ensure that you are properly highlighting those skills and experiences. That will make it easier for the hiring manager to quickly see that you meet those basic qualifications.Remember, hiring managers and recruiters need to make snap decisions. You can use these details to help them quickly identify you as a viable candidate for the job.Your MotivationsIt is not enough to just show value in your res ume. Hiring managers and recruiters will also want to see that you’re properly motivated.When they read your resume, they should be left with the impression that you’re dedicated to your employer’s success. That means making the resume about something more than your needs.The best way to show this motivation is to highlight your accomplishments and the reasons why you worked to succeed in previous jobs.Quantified ImpactDetails matter when you’re talking about your achievements. Nobody wants to read about how you helped increase your company’s sales unless you can provide specific benefits. So, instead of just noting those increased sales, try using real numbers. Be specific about the results that you achieved. For example:“Successfully created an innovative sales program that increased sales by 32% in the first half of 2015, improved customer acquisition by 12%, and enhanced client retention by 14%.”Those real numbers demonstrate real results that will catch that hirin g manager’s eye!The Right KeywordsFor both hiring managers and recruiters, keywords can be essential for success. Now, employers won’t generally be conscious of those keywords in your resume, but that doesn’t make them any less important.Keywords are vital when dealing with recruiters, since most won’t be able to find you online without them. Their searches of sites like LinkedIn will never lead them to you if you fail to use the right keywords.Hiring managers are a slightly different story, of course. With them, you need keywords just to get your resume to their desks. Without the right keywords, your resume won’t get past the Applicant Tracking Systems, which means human eyes may never get to see it. You can find many of the relevant keywords in that job posting. You should also try to think like the hiring manager, and imagine which keywords you would use if you had to fill that job.Learn What Hiring Managers and Recruiters Want, and Enhance Your Resume!Resumes can be a challenge to create, but there are ways to ease that pressure. When you know what hiring managers and recruiters are looking for in a resume, you can create the tools you need to land those critical interviews. Just focus on these basic elements, and you’ll soon find that your resume is more effective than ever. The 5 Things Hiring Managers and Recruiters Look for in a Resume Spread the loveThere is nothing easy about writing a resume. After all, if resume writing were easy then we’d all have the perfect resumes we need. The fact is that resume-writing is a challenge for even the best writers. Still, there is one thing that you can do to simplify that writing process and enhance your odds of success: know your audience. In other words, think about what hiring managers and recruiters look for in a resume. What do they want to see when they scrutinize that resume you worked so hard to create? We have the answers!What is the Most Important Thing Employers Look for on a Resume?Let’s get this one out of the way right off the bat! When it comes to the most important thing that every employer wants to see on your resume, it’s simple: clarity. You need to be able to sum up your experience and value-added proposition in a short and succinct way.Remember, hiring managers and recruiters often look at dozens of resumes as they go about their business. They rare ly take the time to carefully evaluate a resume unless it can quickly capture their attention.Here is what hiring managers look at first when reviewing your resume:The Top 5 Things Employers Look  at First  on a ResumeNameCurrent Employer/Previous EmployerStart and End Dates for Your Most Recent PositionsEducationAchievements Your Work ExperienceHere is a heat map from a study done by the Ladders on what hiring managers look at when reviewing a resume:As you can see The one on the right was looked at more thoroughly than the one of the left because of its clear and concise format.Our resume writing services can help ensure your resume stands out to a hiring manager. Check out our resume writing services.The only thing you can really control is making sure your achievements stand out and that the information is tailored to the position youre applying for.You also need to highlight your achievements to ensure you stand out from the competition. Quantifiable achievements really captu re the attention of a hiring manager.Here is an example of a responsibility on a resume:“Responsible for seeking out new marketing campaigns to increase revenue.”Let’s see this reworded to sound like an achievement:Increased revenue by 21% by implementing new paid marketing channels including Google Adwords, Adroll and Bing Ads.  See the difference? The second description shows an actual accomplishment with quantifiable achievements. This is much more effective than the first description.You also need to  develop a summary statement that can present your case in a compelling way.We wrote a good post here on how to write a good resume summary.  If that is interesting enough, then the employer will invest the time needed to more carefully analyze the rest of your resume. Fail to capture their attention, however, and you can rest assured that your resume will be cast aside.You also need to ensure your resume is optimized for applicant tracking systems which most employers use tod ay.75% of resumes are automatically rejected by ATS which means they never get reviewed by human eyes. We wont get into that here but we wrote a good post here on  testing your resume for an ATS.What Do Employers Look for First on a Resume?Whenever an employer picks up a resume, their eyes and mind are instantly searching for one thing: a reason to continue reading! Some job-seekers try to focus on creative language and clever content to spark interest, but that can be distracting.The average hiring manager or recruiter won’t be swayed by fluff or flourish. Instead, he or she will be looking for potential value for the company. So, if your summary manages to capture their interest, you still need the rest of the resume to convince them that you’re the right candidate for the job.To achieve that objective, you need to craft a narrative that properly explains the value that you can bring to the position. Why? Because it is all about value!Your resume is basically a sales tool that you use to land an interview. It’s the initial introduction that gets your foot in the door so that you close that sale. And make no mistake: job-hunting is a sales process, and your job is to sell yourself to the employer so that he can see how hiring you will benefit his firm.What Do Recruiters Look for in a Resume?Recruiters have specific needs when they’re trying to locate the right candidates for their clients. To satisfy those needs, you need to focus on the one thing they look for more than any other: your roles and  achievements  in previous jobs.When you’re tailoring your resume for a recruiter, you need to make sure that your previous roles, achievements and actual responsibilities are clear. You also need to ensure that the job titles and duties align with the job you’re seeking. Why? Because recruiters aren’t going to spend a lot of time trying to find a creative way to make your resume fit their needs.What Do Hiring Managers Look for in Resumes?Hiring manager s and recruiters have specific things that they want to see in a resume. For hiring managers, however, that list of essential ingredients can be more demanding. To satisfy that hiring manger, your resume should include the following details.Alignment with the Job PostingIf you think that you can just send the same resume to multiple employers, think again. Hiring managers are always looking for candidates whose resume aligns with the job in question. Every good job posting will include details about the skills and experience that the company wants to see.You should tailor your resume to ensure that you are properly highlighting those skills and experiences. That will make it easier for the hiring manager to quickly see that you meet those basic qualifications.Remember, hiring managers and recruiters need to make snap decisions. You can use these details to help them quickly identify you as a viable candidate for the job.Your MotivationsIt is not enough to just show value in your res ume. Hiring managers and recruiters will also want to see that you’re properly motivated.When they read your resume, they should be left with the impression that you’re dedicated to your employer’s success. That means making the resume about something more than your needs.The best way to show this motivation is to highlight your accomplishments and the reasons why you worked to succeed in previous jobs.Quantified ImpactDetails matter when you’re talking about your achievements. Nobody wants to read about how you helped increase your company’s sales unless you can provide specific benefits. So, instead of just noting those increased sales, try using real numbers. Be specific about the results that you achieved. For example:“Successfully created an innovative sales program that increased sales by 32% in the first half of 2015, improved customer acquisition by 12%, and enhanced client retention by 14%.”Those real numbers demonstrate real results that will catch that hirin g manager’s eye!The Right KeywordsFor both hiring managers and recruiters, keywords can be essential for success. Now, employers won’t generally be conscious of those keywords in your resume, but that doesn’t make them any less important.Keywords are vital when dealing with recruiters, since most won’t be able to find you online without them. Their searches of sites like LinkedIn will never lead them to you if you fail to use the right keywords.Hiring managers are a slightly different story, of course. With them, you need keywords just to get your resume to their desks. Without the right keywords, your resume won’t get past the Applicant Tracking Systems, which means human eyes may never get to see it. You can find many of the relevant keywords in that job posting. You should also try to think like the hiring manager, and imagine which keywords you would use if you had to fill that job.Learn What Hiring Managers and Recruiters Want, and Enhance Your Resume!Resumes can be a challenge to create, but there are ways to ease that pressure. When you know what hiring managers and recruiters are looking for in a resume, you can create the tools you need to land those critical interviews. Just focus on these basic elements, and you’ll soon find that your resume is more effective than ever.